Building customer-brand relationships on the internet: development of an online brand equity model
Anne Martensen, Lars Grønholdt & Simon TrajcevskiCopenhagen Business School
1. INTRODUCTION
Brand equity has become one of the most important...
Anne Martensen, Lars Grønholdt & Simon TrajcevskiCopenhagen Business School
1. INTRODUCTION
Brand equity has become one of the most important...
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