Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools
Frank Winter and David Ingersoll
This paper focuses on how a cross-cultural research program is used to better understand issues of fragrance and consumer insight.
Building Cross-Cultural Consumer Insights Of Women's Colognes
With Interactive Multivariate Statistical Tools
David W. Ingersoll
Takasago International CorporationFrank Winter
Frank Winter Associates
Introduction
'Who better than your
end-user to help you...
