Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools

This paper focuses on how a cross-cultural research program is used to better understand issues of fragrance and consumer insight.

Building Cross-Cultural Consumer Insights Of Women's Colognes With Interactive Multivariate Statistical Tools

David W. Ingersoll Takasago International CorporationFrank Winter Frank Winter Associates

Introduction

'Who better than your end-user to help you...