Building brands the Indian way - a report from the Brand Finance Forum
India's transformation into a fast-growth market has been one of the big economic stories of the past decade. Yet it has arguably been overshadowed by the rise of China as an emerging force in the marketing world. China has become the world's second-biggest advertising economy; India's advertising economy is less than 25% of the size.
The Brand Finance Forum 2010 included a workshop devoted to looking at the opportunities for brands within India, and some of the key issues marketers need to deal with...