This article is part of a Spotlight series on how marketers can optimise influencer marketing strategies in India. Read more
Back in 2010, “blogger” was the buzzword for influence. Fast forward to today, where influencer marketing has entered a new era as the career choice for Gen Z, a side hustle for many and a marketing engine for brands, looking to expand their reach, awareness, preference and even drive conversions. Where brands are missing out is leveraging authentic voices to earn the right attention and build trust that drives growth.
The influencer marketing industry...