Building brand resilience in a recession with trust, insights and innovation

A product or service’s ability to remain in demand and profitable comes down to its commercial resilience, which is driven by a brand’s strength – in the headwind of a looming recession, this makes building a strong brand an absolute priority, not just to survive, but to bounce back stronger after.

A product or service’s ability to remain in demand and profitable comes down to its commercial resilience. This, in turn, is driven by a brand’s strength. It’s all very well for your brand to be top of mind and top of voice, but if it’s not top of wallet,...