Building brand resilience in a recession with trust, insights and innovation

Dax Callner and Amanda Alexander

A product or service’s ability to remain in demand and profitable comes down to its commercial resilience, which is driven by a brand’s strength – in the headwind of a looming recession, this makes building a strong brand an absolute priority, not just to survive, but to bounce back stronger after.

A product or service’s ability to remain in demand and profitable comes down to its commercial resilience. This, in turn, is driven by a brand’s strength. It’s all very well for your brand to be top of mind and top of voice, but if it’s not top of wallet, too, that’s simply not good enough. In the headwind of a looming recession, this makes building a strong brand an absolute priority – not just to survive, but to bounce back stronger after.

To achieve this, there are a number of things brand owners should do. All of these recommendations are...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands