Building brand among lighter readers

The Readership Institute, located within Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors, conducted its Impact Study of Readership in the year 2000 on 37,000 consumers in 100 markets.

Building Brand Among Lighter Readers

Mary Nesbitt Readership Institute

This is not a story about how to promote your current brand to light readers. Its about how to begin building a brand, through content, for them. In other words, a first step...