Building an Effective Global Marketing Organization for the 21st Century

Discusses the best way to plan and manage global marketing. Key point: set up an effective global marketing organization and imbue it with the right philosophy.

Building an Effective Global Marketing Organization for the 21st Century

Joseph V. Tripodi The Seagram Spirits and Wine Group

An assortment of business gurus have been pontificating about global marketing at a prodigious rate. Indeed, their wisdom is...