Building a truly customer-centric CRM model

Customer Relationship Management (CRM) is one of the few emerging businesses recording significant growth since 2000 despite the recent worldwide economic downturn.

building a truly customer-Centric cRM model

The role of market research firms

Andy Kung The Prudential Assurance Company Limited

Introduction

CRM in its simplest form is defined as a customer-centric enterprise system that manages information about...