Building a symbol character

This paper presents the research work developed for the Telefonica Super 15 campaign launch in Brazil.

building a symbol character

A success story where research contributes to the harmonization of human and mythical values

Ana Helena Meirelles ReisMultiFocus Pesquisa de MercadoVera FerrazMultiFocus Pesquisa de Mercado andMaria Pia BussolotiDM9 DDB

The Archetype...