Building a radio panel using fusion and recall surveys

The use of the 'recall' methodology for radio audience measurement is widely adopted for good quality results and positive cost-benefit relationship.

Building A Radio Panel Using Fusion And Recall Surveys

Alexandre CrivellaroandAntonio Ricardo Alves FerreiraIBOPE Pesquisa de Mdia

Introduction

Data fusion

Data fusion has proven to be an excellent tool for media applications, because it allows...