Building A Radio Panel Using Fusion And Recall Surveys
Alexandre CrivellaroandAntonio Ricardo Alves FerreiraIBOPE Pesquisa de Mdia
Introduction
Data fusion
Data fusion has proven to be an excellent tool for media applications, because it allows...
Building a radio panel using fusion and recall surveys
The use of the 'recall' methodology for radio audience measurement is widely adopted for good quality results and positive cost-benefit relationship.
