Building a pet-friendly omnichannel marketplace: Leapfrogging mass retail through Design Thinking

Royal Canin, a super-premium pet food brand, used the Design Thinking approach to re-shape Chile's pet food market.

Introduction

As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk-in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an analog-

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