Building a High Value Event and Sponsorship Program

This article describes how Ernst & Young have developed an events and sponsorship strategy. It covers how they plan, use their data bases to maximise involvement, budget to win and run a successful event.

Building a High Value Event and Sponsorship Program

Focusing on events as customer relationship builders

Patrice IngrassiaErnst & Young LLP

If there's an architecture to marketing, a sponsorship event can function as the front door.

Through this door,...