Building a dialogue: how Birds Eye engaged with customers via mobile
Mobile. We've heard it all before. The start of a revolution, everyone's got one, four times as many mobiles as PCs, it'll be bigger than online.
Even so, we know why it isn't right for our brand or client. It's too complex, too dull, the screen is too small, it's just for kids, it's too expensive. In other words, I don't understand it and so I can't explain it to my client or the board with any confidence.
This is where the mobile industry has to hold...