Building a brand fit for the biggest decision of your life: Made in the Royal Navy

The Royal Navy, the United Kingdom's naval warfare force, increased recruitment and reaffirmed support amongst those already serving with a five-year recruitment campaign.

Campaign details

Brand: Royal Navy Advertiser: Royal Navy Entrant: Engine and Wavemaker London Principal authors: Elizabeth Baines, Engine; Ruth House, Wavemaker Contributing authors: Zoe Whelehan and Susanna Cousins, Wavemaker

Introduction

Back in 2014, fa

Limited impact of 'Golden Hello' on recruiting logistic roles

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