Building a #1 rated brand in less than a decade

Paul Rittenberg

Since 1996 Fox News Channel has risen to become the US's number one news related TV channel. This case study describes how using CBBE (Customer based brand equity) procedures and new approaches to brand measurement FNC has achieved this success.

Building a #1 rated Brand in Less than a Decade

How leadership, marketing, and corporate purpose resulted in FNC's success.

Paul Rittenberg Fox News Channel

 

Great brands are not a matter of motto or slogan, but rather a matter of principle and practice. As the parent of three children, I have come to realize the hard way that the virtues my wife and I wish our daughters to possess cannot be taught. They must be modeled. To the extent that is true with regard to worldclass branding, I am pleased to share my experiences with the Fox News...

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