Building a #1 rated brand in less than a decade

Since 1996 Fox News Channel has risen to become the US's number one news related TV channel. This case study describes how using CBBE (Customer based brand equity) procedures and new approaches to brand measurement FNC has achieved this success.

Building a #1 rated Brand in Less than a Decade

How leadership, marketing, and corporate purpose resulted in FNC's success.

Paul Rittenberg Fox News Channel


Great brands are not a matter of motto or slogan, but rather a matter of principle and practice....