Build your brand by thinking like a person, not like a marketer

This article takes a contrarian look at building a brand and advises companies to focus on their own reason for being and what they have to offer rather than copying other brands to find further success.

Scale-up brands

This article is part of a series of articles from the WARC Guide to scale-up brands. Read more

The funding is in, the inaugural class of employees are hired, and now it’s time to build the brand around the idea. It’s time to get a bit more...