Scale-up brands
This article is part of a series of articles from the WARC Guide to scale-up brands. Read more
The funding is in, the inaugural class of employees are hired, and now it’s time to build the brand around the idea. It’s time to get a bit more sophisticated in the way you present yourself in the world. Next up: study the marketplace, pressure test communication ideas with consumers, and studiously explore the best-in-class and cautionary tales of the brands who be-came before you. Right?
Well, here’s a bizarre idea. What if we didn’t do that, but instead,...