There is a market gap in the high-end liquid foundation for men in mainland China. As an international brand that leads men's makeup, L'Oreal Men has found opportunities and launched a series of products to open up the mainland market. More young consumers are embracing beauty trends and bravely creating a more stylish version of themselves.
Case details
Brand: L'Oreal Men
Brand owner: L'Oreal Group
Main agency: LIQUID SHANGHAI
Main agency holding group: LIQUID GROUP
Market launch: Mainland China
Industry: Beauty and Skin Care
Media Channels:Influencers (Key Opinion Leaders), Online Display Advertising,...
