Case details
Brand: L'Oreal Men
Brand owner: L'Oreal Group
Main agency: LIQUID SHANGHAI
Main agency holding group: LIQUID GROUP
Market launch: Mainland China
Industry: Beauty and Skin Care
Media Channels: Influencers (Key Opinion Leaders), Online Display Advertising, Online Video Advertising, Social Media, E-commerce Platforms, Events, Events & Experiences, Packaging & Design
Budget: 12-15 million
Case Summary
In mainland China, there is a gap in the market for mid-to-high-end liquid foundations for men, and L'Oreal Men's Black Tube is on the scene. However, Chinese male consumers still have concerns about using beauty...