Build a door that breaks the dimension and let more boys enter the beauty convenience store

There is a market gap in the high-end liquid foundation for men in mainland China. As an international brand that leads men's makeup, L'Oreal Men has found opportunities and launched a series of products to open up the mainland market. More young consumers are embracing beauty trends and bravely creating a more stylish version of themselves.

Case details

Brand: L'Oreal Men

Brand owner: L'Oreal Group

Main agency: LIQUID SHANGHAI

Main agency holding group: LIQUID GROUP

Market launch: Mainland China

Industry: Beauty and Skin Care

Media Channels:Influencers (Key Opinion Leaders), Online Display Advertising,...