Brand: Buick BUICK
Brand Owner: General Motors Corporation
Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai
Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.
Launched on the market: Mainland China
Media channels: outdoor (outdoor billboard), influencer (key opinion leader KOL), interactive/digital online (social media, video/micro-film, mobile & application APP)
Budget: 4-5 million
Facing severe competition, vague brand value labels, and aging brand image cognition, Buick needs to strengthen the sense of brand elite and accelerate brand...