Budweiser: Save Pub Life

Budweiser, \ beer brand, launched the 'Save Pub Life' campaign in the UK to drive awareness and provide pubs and bars with everything they needed for a successful re-opening after COVID-19 lockdowns.

Campaign Objectives

The initial campaign objectives for were to encourage pubs to sign up to the scheme, as well as consumers to buy a voucher. Our activity was therefore all about launching and driving awarenessof the scheme to both consumers and the trade...