Budweiser (Québec): 1994-2004

Beer brand Budweiser targets young drinkers – a notoriously fickle group of consumers, but over ten years it has increased its market share from 9% to 14 % in the face of increasing competition and has become the leading beer in Quebec, Canada.
Agency: PALM Arnold CommunicationsAuthors: Stéphane Boulay, Sophie Hénault, Ann Bouthillier, Marie-Hélène Rivard, Frédérique Delagrave, Nicolas Dubé, Daniel Poirier, Éric Chavagnac, Sylvie Chartré and Claudette Valois

Budweiser (Québec): 1994–2004...