Budweiser: Messi X Budweiser 644

Anna Watkins

Budweiser, a beer brand, launched a campaign to drive conversation about its brand when Lionel Messi broke Pele's record for the most goals scored for a single club.

Campaign details

Brand: BudweiserBrand owner: AB InBevLead agency: COPA90Contributing agencies: Deutsch, H&K StrategiesMarket: GlobalSector: Beers & ciderMedia channels:Packaging & design, Public relations, Social media, Word of mouth, influencers...

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