Budweiser: Dwyane Wade x Budweiser Zero NFT

Budweiser, the US brewer, took its Budweiser Zero non-alcoholic beer to category leader with an influencer/NFT campaign that garnered 121 media placements for over 1bn earned impressions.

Situation Analysis

In 2020, Budweiser co-founded the brand's first alcohol-free beer with NBA legend Dwyane Wade, tapping into the popularity of non-alcoholic beverages and paving a way for beer to not only enter the conversation, but destigmatize the...

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