Budweiser: Bring home the bud

Budweiser, a beer brand, started a global movement called #BringHomeTheBud to generate conversations, drive brand fame across legal drinking-age soccer fans and become the go-to beer during the 2022 World Cup.

Campaign details

Title: Bring Home the Bud Brand: BudweiserProduct: BudweiserIdea: Wieden + KennedyCountry: Brazil

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessGlobalNon-specificAdults (26-55)MiddleUS$ 2MM

Why is this work relevant for Creative Effectiveness?

This is a story about an iconic turnaround. A story about how creativity and agility thrived in the face of a last-minute change in plans. A story about creating unprecedented brand love on the world's biggest stage, because we never lost sight of something most important to our fans: the...

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