Budweiser: Bring Home the Bud

Beer brand Budweiser ran #BringHomeTheBud, a multichannel global campaign, to pivot its long-running World Cup 2022 communications after selling beer was banned at the matches in Qatar.

Campaign video: Budweiser – Bring Home the Bud

Read the full campaign case study

Selected creative: Budweiser – Bring Home the Bud


Agency: Wieden+Kennedy New York / Wieden+Kennedy São Paulo / Africa São Paulo / Octagon StamfordAccount Director: Ana Andrade / Courtney Leblanc / Sarah BrokenshireAccount Executive: Saporah CarterAccount VP: Heloisa PupimArt Director: Jeffrey Rozman / Leandro Vilas / Ligia FavaBroadcast Traffic: Laura GuerraBusiness Affairs: Paul FitzgeraldChief Creative Officer, New York: Scott DungateChief Creative Officer: Felipe Ribeiro / Sergio GordilhoChief Executive...

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