Budweiser: Bring Home The Bud

Beer brand Budweiser ran #BringHomeTheBud, a multichannel global campaign, to pivot its long-running World Cup 2022 communications after selling beer was banned at the matches in Qatar.

Campaign video: Budweiser – Bring Home The Bud

Read the full campaign case study

Selected creative: Budweiser – Bring Home The Bud

Credits

Creative Agency: Wieden+Kennedy New York / Wieden+Kennedy São Paulo Account Director: Courtney Leblanc Account Executive: Saporah Carter Art Director: Jeffrey Rozman Broadcast Traffic: Laura Guerra Business Affairs: Paul Fitzgerald Chief Creative Officer, New York: Scott Dungate Chief Creative Officer: Felipe Ribeiro Chief Executive Officer: Neal Arthur Copywriter: Nate Richards / Tommy Woods Creative Directors:Rafael Melo /...

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