Budweiser: Bigger Picture

Budweiser, the beer, broke away from its iconic Super Bowl advertising tradition to support the COVID-19 vaccine drive in the US.

Beer & cider
United States
Strategy

Objectives

1: Rebuild Relevance

Budweiser is one of the most iconic brands in America and has always been part of iconic moments in American culture, like its 37-year streak at the most iconic American stage, the Super Bowl. But what was once the King of...

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