Budweiser: Bigger Picture

Budweiser, a beer brand, launched their Bigger Picture campaign in support of Americans getting the COVID-19 vaccine.

Campaign video: Budweiser – Bigger Picture

Read the full campaign case study

Selected creative: Budweiser – Bigger Picture

Credits

Creative agency: DAVID MiamiAssociate Creative Director: Curtis Caja / Jose SanchoAssociate Strategy Director: Matias CandiaChief Creative Officer: Pancho CassisCopywriter: Jonathan VingianoExecutive Producer: Brenda Morrison FellGlobal Chief Strategy Officer: Paula VampreGroup Account Director: Stefane RosaGroup Creative Director: Fernando Pellizzaro / Jean ZamprognoManagement Supervisor: Jenny GobelManaging Director: Ricardo HoneggerSenior Business Affairs Manager: Barbara KaralisSenior Producer: Cecilia SalgueroSr....

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