Situation Analysis
In December 2020, news broke that a COVID-19 vaccine had been authorized for emergency use in the U.S. However, roughly 70% of Americans said that they wouldn't get the vaccine as soon as it was available, a number that could further delay the country's return to normalcy. Budweiser scrapped its existing Super Bowl plans and ended a 37 year in-game ad streak to instead take action to help support vaccine awareness and education through a partnership with the Ad Council and COVID Collaborative's COVID-19 Vaccine Education Initiative. With a history and heritage of doing good, the brand knew...