Budweiser: Bigger Picture

Budweiser, a beer brand, launched a campaign in the US with the goal to normalise the act of getting vaccinated to help get the country back together again safely.

Situation Analysis

In December 2020, news broke that a COVID-19 vaccine had been authorized for emergency use in the U.S. However, roughly 70% of Americans said that they wouldn't get the vaccine as soon as it was available, a number that could further...