Budweiser: 30-second singles

Budweiser, a beer brand, promoted new music artists in Colombia by turning their singles into 30-second radio ads to get them radio play time that is otherwise filled by top artists.

Objectives

Hack the industry of music, ensuring that many emergent artists can make it to sound on radio and digital platforms so consumers can know their music, giving them a chance to live from their art.

  • Awareness of the problem.
  • Site registrations for artists and for consumers.

Summary of the work

Challenge:

Any music artist earns their living through reproductions, and the various digital platforms pay them an amount of money for each reproduction of their songs. This is why the biggest records use all of their budget and power to make their artists the top artists, the ones who...

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