Budweiser: 2022 FIFA – AR interaction and conversational AI

Budweiser, a beer brand, turned its bottles into chatty avatars using augmented reality and AI to increase brand awareness and love during the 2022 World Cup in Qatar.

Budweiser has long had a firm grip on the World Cup and it has always been able to introduce new ideas. This year is no exception; it blended the features of eight countries in the design of its canned beer packaging and developed an innovative campaign that allows consumers to connect with eight personified chatty avatars attached to the bottles and experience conversational Al interactions with them.


The World Cup is not only the world's most popular sports competition. It is an international celebration of the passion of football, bringing together the emotions of numerous fans. Budweiser is always...

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