Budgeting for online: is it any different?

Paul Longhurst, from Unique Digital, asks why brand advertising budgets for online activity are so pathetically small given the growth and reach of the medium.

Budgeting for online: is it any different?

Paul Longhurst

Not long ago, Google published a survey which told us that the average Briton spends 164 minutes online every day, compared with 148 minutes watching television. That is equivalent to 41 days a year...