Budgeting for online: is it any different?
Not long ago, Google published a survey which told us that the average Briton spends 164 minutes online every day, compared with 148 minutes watching television. That is equivalent to 41 days a year...
Budgeting for online: is it any different?
Paul Longhurst, from Unique Digital, asks why brand advertising budgets for online activity are so pathetically small given the growth and reach of the medium.
