Budgeting For Healthier ROI
Glyn HarperThe Virtual Marketing Agency andDavid Bridgesbilletts marketing services
Within the pages of Admap, leading theorists and practitioners offer advice on how the returns from marketing can be enhanced. Taking this advice and putting it into practice can pay back very effectively. But there is a further opportunity looking at an organisation's total media or even marketing spend as a single budget and re-allocating it as effectively as possible. Done well, this will improve total returns. Even more excitingly, it can act as a real force for change within organisations.