Budget Rent A Car System, Inc.: Up Your Budget campaign

In 2005 Budget Rent A Car System, Inc., a key unit, with Avis, of the Cendant Car Rental Group, made its first foray into advertising on blogs (website digests typically maintained by one person or a small group of people).

Budget Rent A Car System, Inc.: Up Your Budget campaign

Mark Lane

OVERVIEW

In 2005 Budget Rent A Car System, Inc., a key unit, with Avis, of the Cendant Car Rental Group, made its first foray into advertising on blogs (website digests typically maintained...