Bud Light: A 21 year rise from introduction to industry leader

Bob Lachky

This is a description of how Budlight has, over the past twenty one years, grown from a fledgling product into the number one position in the U.S.

bud light

A 21-year rise from introduction to industry leader

Bob LachkyAnheuser-Busch, Inc.

In a relatively short time, Bud Light has risen from a new entry in a fledgling category to the number-one position in the 200-million-barrel U.S. brewing industry....

Learn more Get a demo