bud light
A 21-year rise from introduction to industry leader
Bob LachkyAnheuser-Busch, Inc.
In a relatively short time, Bud Light has risen from a new entry in a fledgling category to the number-one position in the 200-million-barrel U.S. brewing industry. The brand wins awards for its outstanding advertising year after year and is widely recognized as a power brand among consumer products.
So how does a beer brand go from zero to almost 40 million barrels in less than a quarter century? In a word, consistency consistency of innovation and effort by a dedicated sales and marketing team,...