Bubly: Bubly X Rupaul’s Drag Race Season 14

Sparkling water brand bubly ran a series of activations to revitalize its partnership with television show RuPaul's Drag Race (RPDR) to grow awareness, engagement and brand affinity among the LGBTQ+ community.

Campaign details

Brand: bubly Brand owner: PepsiCo Entrant company: The Content CollectiveIdea creation: Content Collective New York Market: United States Sector: Bottled waters Media channels: Competitions & contests, Product placement, Websites & microsites, Online video, Television & Connected TV, Social mediaBudget: 500k - 1 million

Campaign video

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