BT: Turbocharging BT Senior Leadership Team’s ability to get further faster

BT, a telecommunications company, launched a campaign in the UK to develop a programme to immerse two senior executives and their teams in the customers' day-to-day lives and how they interact with the brand.

Summary

“This programme of work helped me and the team quickly hear directly from our customers, forming our strategy for prioritising and delivering against our customer expectations. This was an invaluable introduction to BT's customers as I began my BT ro