BT Sport: Unscripted

BT Sport, a group of pay television sports channels, wrote the script for the entire 2019/20 season using artificial intelligence by collaborating with Google Cloud, Opta and Squawka.

Campaign video: BT Sport – Unscripted

Read the full campaign case study

Selected creative: BT Sport – Unscripted

Credits

Creative agency: Wunderman Thompson LondonAgency Producer: Greg Nicholls Nicholls / Sara Blackett BlackettBusiness Director: Joe McGlynn / Phil WatsonChief Client Officer: Matt StewardChief Creative Officer: Steve AldridgeCreative Director: Christopher McKee / Richard MorganDesigner: Colin SmithExecutive Creative Director: Lucas PeonHead of Strategy: Marcus ReynoldsManaging Partner: Andy LaneProducer: Jonah WerthProject Manager: Cathy Mears / Steve HedgeSenior Account Manager:Natalie...

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