BT Sport: Unscripted Or - ‘How we talked about it for two weeks and decided the internet was right’

BT Sport, a telecommunications company, launched a campaign in the UK to match previous years' sales with a fraction of the media spend.

Campaign details

Brand: BT SportAgency: Wunderman Thompson UK


In the face of fierce competition, changing consumption habits and the threat of online piracy - selling sport had never been so hard.

BT Sport had a huge task. Sky was outspending us by...

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