BT Sport: The Unseen Stats

BT Sport, a group of pay television sports channels, used data to wake up the UK to the online abuse epidemic.

Campaign details

Agency: Wunderman Thompson UKClient: BT Sport

Campaign Name: The Unseen Stats

Society - and sport - reached a tipping point in the battle against inequality during the pandemic. BT's brand mission is to Connect for Good, so it wanted to use...

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