BT Sport: The Unseen Stats

BT Sport, a group of pay television sports channels, used data to wake up the UK to the online abuse epidemic.

Campaign details

Agency: Wunderman Thompson UK Client: BT Sport

Campaign Name: The Unseen Stats

Society - and sport - reached a tipping point in the battle against inequality during the pandemic. BT's brand mission is to Connect for Good, so it wanted to use the platform to lead the fight against online abuse.