BT: Retention

BT, a telecommunications company, launched a campaign in the UK to retain existing customers as their contract end dates approached.

Campaign details

Brand: BTBrand owner: BT GroupEntrant company: Wunderman Thompson, LondonMarket: EuropeSector: Telephone & internet servicesMedia channels: Direct marketing, Email marketing, Mobile & appsBudget: 500k - 1 million

Creative assets

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