Campaign details
Agency: Digitas UK and Saatchi & SaatchiClient: BT GroupCampaign Name: Hope United
BT wanted to get back to the cultural heart of the nation, using its scale to give a platform to issues that were of most importance to the British public, and highlight how people could use technology to solve problems.
Strategy
The telecoms giant has set a 2025 target of helping 25 million people, families and businesses in the UK to be equipped with the digital skills needed to create a more equitable online world.
With the insight that one in...