BT: Flexible BT TV Launch - Cinema Activation

BT TV, a subscription TV service, brought its flexibility to life by pranking cinema-goers to make people take notice.

Campaign details

Brand: BT Advertiser: BT Agency: Essence, Recipe, DCM Studios Country: UK

Campaign Overview

Don't watch? Don't pay

BT TV set out to disrupt an established market with flexible packages. But a complex offer needs a simple message. That's when the big screen came to the small screen's rescue.

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