BT Enterprise: How BT reconnected with the UK's small & medium businesses by being all business. No drama.

BT Enterprise, a UK B2B telco provider, turned around a declining reputation with SMEs with a multichannel campaign that acknowledged the difficulties of running a small business, achieving a short-term ROI of £6.32 and improving all targeted brand metrics.

Campaign details

Brand: BT EnterpriseAdvertiser: BTEntrant: NowCategory: Single MarketPrincipal author: Darren Burnett, NowContributing authors: Richard Smith, Essence; Lisa Chu, BT; Adam Mills, BT; Luke Archer, BT; Richard Smith, Essence

Summary

A declining reputation...

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