BT: doing well by doing good

This paper describes British Telecom's involvement in partnership with the Disaster Emergency Committee (DEC) following the Southeast Asia tsunami disaster in December 2004.

BT: doing well by doing good

Hugh Burkitt & John Zealley

An important element of this case study is how involved the employees became. Doing the right thing can have an impact well beyond the initial goals, a view echoed by Andrew Marsden, Category Director,...