BT Cellnet

Campaign in 1998 by AMV.BBDO for BT Cellnet `U' launch. Brief was to launch a new pre-pay product in 12 weeks, to regain market leadership for Cellnet.
Agency: AMV.BBDOAuthor: Dominic Boyd-Maunsel

The BT Cellnet 'U' Launch Campaign

Introduction

This is a simple story about how planning helped transform a marketplace ugly duckling into a swan. But it is also a story about how we can help clients arrive...