BT Business - Employee Engagement

A humorous employee engagement programme was planned to ensure that the external brand promise would be delivered.

BT Business – Employee Engagement

Internal CommunicationsPlaygroup UK Ltd


Staff at BT Business were amongst the first to find out that Dragons Den star, Peter Jones along with The Gremlins would be fronting the new 'Do What You Do Best' campaign. Playgroup designed the humorous employee engagement programme to ensure that the external brand promise would be delivered.

The campaign positions BT Business as IT and communications support experts for SME's, and is a continuation of the 2007–8 Gordon Ramsay campaign. This phase of the campaign seeks to continue building trust with customers by explaining how BT's...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands