BT Business – Employee Engagement
Internal CommunicationsPlaygroup UK Ltd
Staff at BT Business were amongst the first to find out that Dragons Den star, Peter Jones along with The Gremlins would be fronting the new 'Do What You Do Best' campaign. Playgroup designed the humorous employee engagement programme to ensure that the external brand promise would be delivered.
The campaign positions BT Business as IT and communications support experts for SME's, and is a continuation of the 2007–8 Gordon Ramsay campaign. This phase of the campaign seeks to continue building trust with customers by explaining how BT's...