BT Broadband - Broadband has landed

The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds.
Agency: St Luke'sAuthors: David Blackwell, Phil Teer, Dan Goldstein and Michele Danan

Broadband has Landed. How a Rampaging Rhino and a Three-Headed Dragon Helped BT Create Widespread Public Demand for Broadband

INTRODUCTION

This paper will demonstrate how...