BT - Bringing It All Together in Digital

Maureen Cudhilly and Iain Preston

This paper demonstrates how a bold change in the creative design approach coupled with a new creative strategy delivered BT.com an improvement in sales conversion rates.

BT – Bringing It All Together in Digital

Maureen Cudhilly, Iain Preston - LBi

WHY THIS STORY IS IMPORTANT

This paper tells the story of how a bold change in creative design approach can deliver dramatic improvement in sales conversion and ROI. It demonstrates...

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