BSkyB, Accenture, Yahoo and DDB UK - insights from the 2011 ISBA Conference

A report from the 2011 ISBA conference. Presentations are grouped around three broad themes: changing media use/fragmentation, the prospect of increased regulations and standards for online ads, and changes to the client-agency relationship.

BSkyB, Accenture, Yahoo and DDB UK - insights from the 2011 ISBA Conference

Joseph Clift

The day's presentations at ISBA's annual conference, which took place in London in March 2011, were grouped around three of the most crucial issues facing marketers: changing media consumption trends, regulation and client-agency relationships.Time and again, delegates were encouraged to focus on the positive implications of each issue. If the day's presenters are to be believed, TV is still king, extra regulation can benefit brands and clients and agencies are working together harmoniously. And, in the main, these arguments were backed up with a host of compelling statistics...

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