Brut: Elevator Pitch

Brut, a men's grooming and fragrance brand, embarked on a journey to better the circumstances of small business owners in South Africa by helping them how it matters most: by investing cash into their businesses.

Background

The country's economy suffered a significant contraction from March 2020, when it operated under widespread lockdown restrictions in response to COVID-19. With businesses, and essentially the country, shutting its proverbial doors, this pandemic...